Tuesday, March 06, 2007

It worked for Geico

I have agreed to consult with my neighbor, Tom Story, on an advertising package for his new Tax Service. We agreed that there are a lot of good people out there who can do taxes and what Tom needs is to separate himself from the pack to differentiate his product.
We're still in a creative mode right now, but the studio returned our proofs today and, since Tom's on a bit of a shoestring, we'd like to cut out some polling and research costs. So, if you have a minute, would you help us by give us your impression of Tom and his new Tax Service logo? And a slogan would be nice too. Our writers are busy blogging. Here's the proposed art. What do you think?